In 2018, TripAdvisor said cultural activities like cooking classes and food tours grew by 51% and 40%, respectively, in 2018.
Travelers are looking for unique cultural experiences in exotic places with a strong food culture. Over half (51%) of them wanted to taste local delicacies, and a third (33%) wanted to meet new people while traveling.Ĭulinary tourism has been on the rise, too. According to, two-thirds (62%) of 20,500 global travelers it surveyed wanted to experience new cultures. Globally, there’s been an increasing demand for authentic travel experiences. In 2019, CNBC reported that Online Experiences made $1 billion in the second quarter alone. Just a year after it launched in 2016, Airbnb said the product grew about 13 times faster than its rental property business. The company reported that 56% of its hosts were using online experiences to supplement their income in 2020.īut even before the Covid-19 crisis, Online Experiences was already growing at a rapid speed. Īirbnb said that In 20, the program was its fastest-growing product.
Online Experiences hosts earn an average of $10,000 per year. Other trending categories include The Outdoors, Dance, Music, and Fitness & Recreation. In general, the top categories over the past 2 years have been Food, Culture & History, Drink, and Wellness. These include the most remarkable activities like a neural enhancement experience, learning how to eat fire, and even DNA necklace crafting.
To date, there are over 50,000 experiences available on Airbnb. If they want, they could even arrange private sessions tailored for small groups or special audiences – like work team building, family celebrations, group travelers, and people with disabilities.Īirbnb classifies the program under these categories:īut when guests navigate the Online Experiences homepage, they’ll see endless experiences listed under these titles:
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